Improving your SEO delivers impactful and measurable business results that matter to you. Some of the most important follow below.
When your website is visible in search engines, more people see it more often. This breeds a level of familiarity and trust. You appear to be the authority on the topics they search for. This generates brand recall. When your target audience is looking for something you offer, you’re top of mind. They associate what you sell with your brand.
Trust & Affinity
Google employs machine learning and advanced artificial intelligence. They use them to keep untrustworthy sites out of those top positions. It doesn’t always work. But that’s the goal. So the fact that you rank well in search engines builds trust in your brand. If Google trusts you, so can your customers.
More Targeted Website Traffic
All website traffic is not equal. We want to attract visitors that want to be your customers. The goal of SEO is not just to appear more in searches. You want to be visible in the right searches. The right searches for your business are searches made by your target customer and the right stage in the customer journey.
Let’s face it. Advertising is expensive. You might be spending as much as 50% of revenue on advertising. Search engine optimization services increase your visibility organically without paid advertising. You don’t have to pay every time someone clicks. You’re not throwing thousands away on a 30-second TV spot that may be a bust. For this reason, SEO delivers the highest ROI of any marketing service. It amplifies your returns on all marketing and advertising efforts.